Key Objectives - Rugby town centre
Key objectives
To help us deliver the vision, we have identified a number of key objectives. These are summarised in the following diagram. The objectives will shape all projects and investments made in the future in the town centre.
![Diagram showing key objectives. These are repeated in the text below.](/documents/1507749/1633807/Key+Objectives+wheel.png/6f64d31c-ed9c-adc2-6a06-700f9a395397?t=1632742672159&download=true)
![Do you agree with these objectives? Which of these principles are the highest priority?](/documents/1507749/0/quote+boxes.png/ca5087dd-0f4b-9005-6b08-009363ee2a83?t=1633018427406&download=true)
Movement and public spaces
A) Welcoming streets – transforming roads and junctions into healthy, safer streets and spaces.
B) People-first – connecting the town centre to neighbourhoods and destinations, putting public transport, pedestrians and cyclists first.
C) 21st Century transport system – creating a public transport system to be proud of which is fully accessible all.
D) Creating a greener environment – creating greener streets and spaces which support healthy routes for walking and cycling, and wider benefits including biodiversity and drainage.
B) People-first – connecting the town centre to neighbourhoods and destinations, putting public transport, pedestrians and cyclists first.
C) 21st Century transport system – creating a public transport system to be proud of which is fully accessible all.
D) Creating a greener environment – creating greener streets and spaces which support healthy routes for walking and cycling, and wider benefits including biodiversity and drainage.
Commercial resilience
E) Business First – support businesses, opportunities for start-ups and a strong Rugby brand.
F) Creating the right mix of uses – introduce new activities, emphasis on culture, evening and night-time uses.
G) Build on a strong visitor offer - support existing destinations with complementary uses and activities.
F) Creating the right mix of uses – introduce new activities, emphasis on culture, evening and night-time uses.
G) Build on a strong visitor offer - support existing destinations with complementary uses and activities.
Future proofing the town centre
H) Climate resilience – improve air quality, sustainable development, green space and biodiversity.
I) Physical and digital infrastructure – enhance digital and physical connections, improved streets and spaces.
J) Improved placemaking – improved sense of arrival, celebrate history, high quality and inclusive design.
K) Early-wins – events and temporary use of buildings and space to enliven the town centre.
I) Physical and digital infrastructure – enhance digital and physical connections, improved streets and spaces.
J) Improved placemaking – improved sense of arrival, celebrate history, high quality and inclusive design.
K) Early-wins – events and temporary use of buildings and space to enliven the town centre.
Delivery focus
L) Integrated services – high quality public services with improved access for the community.
M) Ambassadors – Council working with stakeholders and partners to champion Rugby.
N) Public sector role – joint working with public sector partners to take a lead in funding, planning and delivery.
M) Ambassadors – Council working with stakeholders and partners to champion Rugby.
N) Public sector role – joint working with public sector partners to take a lead in funding, planning and delivery.